The fast food market in Japan
Foodservice sales in Japan during April were largely on par with the same month last year, with cust…
Foodservice sales in Japan during April were largely on par with the same month last year, with customer numbers increasing by 2% thanks to firm demand for the fast food sector.
However, spend per customers was down 4.1% in the category, suggesting harsh price competition across the industry leaders.
The Japanese style fast food (mostly gyudon beef rice bowl) and noodles outlets showed similar trends during the month – increased sales (up 6.6% and 8.5% year-on-year) and customer numbers (up 8.% and 11.1%), but reduced spend per customer (down 1.6% and 2.3%), respectively.
The western style (hamburgers) operations also lifted customer numbers (up 2.7%), while it failed to grow sales (down 2.4%).
The yakiniku (Japanese/Korean style barbecue) sector continued its strong recovery in April, improving all sales (up 9.4%), customer numbers (up 7.6%), and expenditure (up 1.6%).
