73% of Spanish consumers eat fruit regularly
The report 'Purchase and consumption indicators for fruit and vegetables', carried out by Aecoc, rev…The report 'Purchase and consumption indicators for fruit and vegetables', carried out by Aecoc, reveals that 73% of Spanish consumers eat fruit at least once a day (1.7 times a day per person on average), compared to 47% who eat vegetables daily.
The study shows an upward trend in consumption, since 46% of respondents say they have increased their purchase of fruits in recent years, and 47% have increased their consumption of vegetables.
One of the reasons for the growth is the rising popularity of convenience, ready-to-eat products. 38% of respondents buy peeled and cut fruit containers at least once a week, and 62% always include bags or bowls of clean, fresh cut salad in their weekly groceries.
Some of the most consumed fruits are bananas (87%), apples (79%), oranges (79%), strawberries (78%) and mandarins (71%). In the case of vegetables, potatoes and tomatoes are consumed by 90% of respondents, followed by lettuce, with 88% and onions, with 86%.
The study also reveals that children replicate the consumption patterns of adults, since 70% of the children of the respondents claim to eat fruit one or more times a day, and 45% eat vegetables daily.
Purchases, in the supermarket
The sale in bulk in supermarkets consolidates as the preferred purchase option for 65% of fruit and vegetable consumers, followed by neighborhood greengrocers.
55% of consumers prefer stores where they can serve themselves autonomously, without staff involved, as this allows them to choose their products personally (84%), quickly (24%), comfortably (23%) and with budget control (21%).
However, staffed stores are still the most highly rated by consumers, with scores of 8.56 for those within markets and 8.23 for the specialized stores at street level.
