Packaging can make the unseasonal seasonal, says analyst

The bakery and snack sector is not generally seasonal and is comprised of staples, but manufacturers…

The bakery and snack sector is not generally seasonal and is comprised of staples, but manufacturers can exploit the lucrative Christmas period through packaging design, an analyst says.

With the Christmas onslaught underway, shelf-space battles and consumer wins are on the mind and for bakery and snack firms, the period is a core slot in the calendar.