Pakistan's mango promotion proves a success in Morocco
On August 7, Pakistani mango festivals were held in four Moroccan cities, to promote the Pakistani t…On August 7, Pakistani mango festivals were held in four Moroccan cities, to promote the Pakistani tropical fruit. A press release noted that the festivals were organised in Casablanca, Rabat, Marrakech and Agadir and attracted significant crowds.
This event was organised in collaboration with Marjane Hypermarket, which is one of the biggest retail chains in Morocco. The festivals featured elaborate display areas in several shopping malls, with advertisements and promotion materials related to mangoes.
These events received a very positive response from the public who loved the Pakistani mangoes.
The main corporate event of the Festival was held in a five-star local hotel at Casablanca on August, 8, 2016, which was attended by members of the Moroccan business community as well as several government officials and media personnel.
Guests were served fresh mango fruit, mango juices and mango milkshakes. A promotional video on Vibrant Pakistan and a documentary on Pakistani Mangoes were also screened during the event. Guests were given brochures and newsletters printed in French language. Each guest was also gifted with mangoes and promotional t-shirts and caps.
Pakistani Ambassador to Morocco spoke on the occasion and encouraged the business community to explore all possibilities of importing Pakistani mangoes.