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I-Mei Foods to purchase 150 tons of cabbage

admin2 weeks ago (05-22)Marketing23
On December 1st, Taiwan’s food giant I-Mei Foods announced that it plans to purchase 150 tons of cab…
On December 1st, Taiwan’s food giant I-Mei Foods announced that it plans to purchase 150 tons of cabbage at a price of NT$12.5 (€0.36) per kilogram. The hope is that this action will quickly boost the vegetable’s market price to a level where cabbage farmers will no longer incur losses.

Currently, there is a glut of cabbage due to the fortuitous weather during the vegetable’s growing season, I-Mei said in a post on the company’s Facebook page on Saturday. Due to the unreasonably low market price, some cabbage farmers even gave up harvesting the vegetable, which is a “priceless” loss for the farmers, and for consumers as well, the company said.

I-Mei said it is willing to help protect the farmers by offering to purchase much of the vegetable crop at a reasonable fee to help stabilize its price. The company also encouraged housewives in the country to purchase more of this healthy vegetable during this difficult time for the farmers.

I-Mei will purchase a total of 150 tons of cabbage at its Taoyuan City warehouse at NT$12.5 per kilogram, and the purchase will be divided into 25 tons a week for six weeks, the company told the press.

 

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