Palsgaard shares secrets of success
Danish producer of food ingredients Palsgaard, the renowned, recently hosted Danish Minister for Foo…Danish producer of food ingredients Palsgaard, the renowned, recently hosted Danish Minister for Food, Agriculture and Fisheries Dan Jørgensen during visit in Malaysia.
A Danish trade delegation headed by Jørgensen visited Palsgaard’s newly inaugurated emulsifier factory in Johor Bahru, Malaysia during the delegation’s visit to Malaysia and Singapore. The aim was to understand how Danish companies could enter the Asian markets as successfully as in the case of Palsgaard.
Palsgaard is a specialist in the manufacture of emulsifiers and stabilisers for bakery, confectionery, dairy, mayonnaise and dressings, ice cream and margarine, with factories in Denmark, Holland, Mexico, Malaysia and China and with pilot plants in Denmark, Mexico and Singapore.
The Danish trade delegation visited the factory to learn how Palsgaard has built what the company claims is the most modern and automated emulsifier plant in the world to date, now ready to serve the demands of the growing Asian markets. During the visit, Palsgaard CEO Jakob Thøisen presented Palsgaard’s strategy and roadmap to a successful presence in a global setting, with a special focus on a successful planning phase and good cooperation with the local authorities.
“We are of course honoured to receive the Minister and the Danish delegation here at our emulsifier factory in Malaysia. And we are also happy to inspire and help other Danish companies to gain foothold in this highly interesting Asian region,” said Thøisen.
