Vitiva opened new innovation center for the joint development of food applications

According to Vitiva, the new center extends the company's R&D team and capabilities, lab applica…

Vitiva CEO Ohad Cohen said Vitiva's innovation center enables customers to independently evaluate Vitiva's solutions and jointly develop food applications.

"We are also facing an increasing demand for our natural coloring line, so we decided to provide our clients with the opportunity to test our colorants in their specific applications," Cohen added.

The innovation center features pilot facilities for food applications such as meat, bakery, ice cream, dairy, beverage, confectionery, and a kitchen for joint tasting sessions with customers. It has analytical and QA/QC laboratories for the assessment and validation of ingredients; identification of various active ingredients in food, cosmetic and pharmaceutical applications; shelf life monitoring; food legislation advising; and quality systems implementation, among others.

In addition, it offers technical support for pharmaceutical industry by providing services such as conducting stability tests, preparing active substance master files, and developing and validating analytical methods.

In April 2012, the company opened a new sales office in Poland to better serve customers with its rosemary-based oxidation management system portfolio; customized stevia sweetener mixes; and other functional botanical extracts.

Vitiva provides application-specific solutions based on natural extracts for the food, cosmetic, pharmaceutical and nutraceutical industries. It offers products such as VivOX, INOLENS, AquaROX and SyneROX products for oxidation management, and also provides other natural solutions for food safety, water binding and food enhancement.