Affluent consumers dominate Italy’s syrups and spreads market in 2011
The affluent income groups dominated the syrups and spreads market in Italy, in 2011 according to a…The affluent income groups dominated the syrups and spreads market in Italy, in 2011 according to a report by Canadean Food.
The report titled "Consumer Trends in the Syrups & Spreads Market in Italy, 2011' says that the affluent consumers held 38% share, while the hard pressed consumers held 29.8% share.
Older consumers aged above 55 years had contributed the highest to the market with 32.3% share among several other age groups, followed by pre-mid-lifers, who are aged between 35 and 54, with 16.9% share; early young adults, who are aged between 16 and 24 years held the least share, at 6.4%.
Females had a slight edge over males with almost 54% share, while the urban consumers formed 78.2% of the market.
Consumers educated up to the upper secondary level had 28.2% share, while those who had done their primary level of education held the least share of 2.2%.
Individuals who had an average between one and three hours of leisure time per day formed 28% of the market, while those with average between five and seven hours of leisure time per day comprised 6.5% of the market.
Personal space and time was the trend that influenced 24.3% of the consumers in the country, followed by changing age structures, which impacted 23.6% of the buyers.
More than 78% of the country's market was dominated by brands as against private labels. Branded sweet spreads had a share of 96.7%, followed by jams, jellies and preserves at 91.5%, savoury spreads at 82%, syrups at 81.9%, and molasses at 77.9%.
In terms of dollars, sweet spreads had a share of 48%, followed by jams, jams, jellies and preserves at 31%, savoury spreads at 18%. Syrups and molasses had the remaining share.
