Changing age structure drives Brazilian consumers’ preference for soy products: Report

Changing age structure was the most influencing trend for consumers’ preference for soy products in…

Changing age structure was the most influencing trend for consumers’ preference for soy products in Brazil.

According to 'Consumer Trends in the Soy Products Market in Brazil, 2011' report, about 64% of the consumers were influenced by this trend. Individualism was the next influencing trend that made about 29% of the consumers purchase soy products.

More than 92% of the products comprising soy drinks, milk and desserts sold in 2011 were branded as against private label products.

Time rich individuals, who had on an average more than seven hours of leisure time every day, dominated market with 43% share, followed by Time poor consumers, who had an average between one and three hours of leisure time per day, with 24.7% share.

Better off consumers had 28.3% share, followed by hard pressed income group with 23%.

Consumers who had undergraduate degrees had 25.8% of the market, followed by those with upper secondary level of education forming 22.8%.

More than 90% of the soy products were bought urban locations. Female consumers formed 58.4% of the market, over male consumers.

Kids and babies dominated the market with 24.1% share, followed by tweens and early teens with 15.4% share.

In terms of dollars, soy drinks had 41% share, milk had 39% share while desserts had the remaining share.