New winter edition brings warmth to Korean consumers

Daesang, one of the leading Korean health food producers, has chosen SIG’s Heat&Go, the world-le…

Daesang, one of the leading Korean health food producers, has chosen SIG’s Heat&Go, the world-leading microwaveable technology for aseptic carton packs, to launch its new Nucare™ Roasted Rice winter edition.

Nucare™ is a complete nutritional dairy supplement drink with roasted rice, suitable for people who have difficulty swallowing or prefer liquid food as part of a nutritionally balanced diet. In Korea roasted rice is considered to be fortifying and also gives beverages a delicate taste and aroma.

Choosing SIG’s innovative Heat&Go packaging solution for the new winter edition offers a quick and easy, complete meal replacement, which can be heated in a microwave to bring added value and convenience to this important target market.

With a preference for warm on-the-go beverages among Asian consumers, most products have only been available in cafes or convenience stores until now. SIG’s Heat&Go microwaveable packaging innovation opens up a new channel for hot vending and using microwave ovens.

In the past it has been a much more cumbersome process, with additional preparation required. Another nice effect is that the warmed packs can be a kind of handwarmer while enjoying the beverages outside in colder weather.

Changwoo Choi, Chief Executive Officer at Daesang: “Our close cooperation with SIG gives us the best packaging solution to make life better for consumers.

“Heat&Go brings a new level of convenience when it comes to on-the-go drinking comfort and the consumption of heated beverages. We’ve been able to extend our existing product portfolio at exactly the right time to take full advantage of new market opportunities.”

Nucare™ winter edition is offered in SIG’s packaging format combiblocMini 200ml and is filled on standard SIG filling machines. A simple upgrade is all that is needed so the filler can run standard and microwaveable material interchangeably.

The gentle aseptic process ensures the 22 vitamins and minerals in Nucare™ are retained and the delicate taste and aroma protected. Aluminium-free Heat&Go from SIG makes it possible to heat in the microwave without any compromise on product quality.

Lawrence Fok, President and General Manager Asia-Pacific at SIG, said: “The barrier function of Heat&Go’s aseptic structure not only protects from light, oxygen, aroma loss and moisture, but also puts consumer safety as a top priority.

“Working closely with the team at Daesang we’ve been able to improve its brand image through innovation and convenience. The ability to fill both standard and Heat&Go packaging material on the same filling machine also adds value. I’m sure the trend towards enjoying warm nutritional drinks will continue well beyond just winter months.”

The partnership between SIG and Daesang offers true product innovation and differentiation as part of SIG’s Value Proposition, which aims to deliver innovative product and packaging solutions that enable businesses to satisfy ever-changing needs.