Kate’s Cakes launches Cake Squares range at Tesco
Premium cake brand, Kate’s Cakes, has launched its new ‘Cake Squares’ product range at Tesco stores…Premium cake brand, Kate’s Cakes, has launched its new ‘Cake Squares’ product range at Tesco stores in the UK.
The homemade-style cakes are available in three flavours.
These include Chocolate Fudge Cake, a rich chocolate cake, topped with buttercream and decorated with double chocolate curls;Classic Lemon Drizzle Cake, combining a lemon sponge, drizzled with lemon juice and hand finished with sugar pearls and Millionaire Shortbread; and all butter shortbread with a generous layer of gooey caramel, topped with thick milk chocolate.
Commenting on the launch, Kate's' Cakes product manager Stacey Moore said: "We are investing in the premium sector of the cake market with our high quality product which will boost the sector as a result of an increase in demand.
"The small cakes market experienced a 4.3% increase YOY*, clearly demonstrating the strength of the sector and we feel there's a real opportunity to grow the market even further and fill a gap for premium small cakes. The three variants mean there's something for everyone and they suit a number of occasions from lunchtime to the perfect accompaniment to relaxing at home with a cup of tea."