CSPI not 'Crazy in Love' with Beyoncé, Pepsi deal
Regardless of how "Crazy in Love" Beyoncé is with the $50 million PepsiCo is paying her to promote P…Regardless of how "Crazy in Love" Beyoncé is with the $50 million PepsiCo is paying her to promote Pepsi-Cola, the Center for Science in the Public Interest (CSPI) is asking that she make the campaign collaboration "Disappear," making it the "Best Thing (She) Never Had."
According to a CSPI press release, the organization is urging the singer to reconsider her deal, because she "should not let her name and image be used to promote Pepsi-Cola—a product that contributes to obesity, diabetes, heart disease, tooth decay, and other health problems in adults and children"
In a letter to the singer, executive director Michael F. Jacobson wrote: "You occupy a unique position in the cultural life of this country and are an inspiring role model for millions of young people. Your image is one of success, health, talent, fitness, and glamour. But by lending your name and image to PepsiCo, you are associating those positive attributes with a product that is quite literally sickening Americans."
If Beyonce isn't willing to give up the lucrative deal, CSPI suggests she donate some of her earnings to "a hospital, a diabetes organization, or another charity involved in the treatment or prevention of soda-related diseases."