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Stevia First Discovers Novel Plant Variant in Extensive Field Trials
Stevia First Corp., an early-stage agribusiness based in California's Central Valley growing region…
Steviva Ingredients launches Erysweet
Thanks to its mildly sweet flavour profile, bulking properties and digestibility, erythritol has lon…
PureCircle Appoints Jordi Ferre to Newly Created Post of Chief Operating Officer
PureCircle, the leading global producer and marketer of high-purity stevia products, has appointed J…
Stevia First Corp. Accelerates Commercialization With Launch of SF Pure
Stevia First Corp., an agricultural biotechnology company based in California's Central Valley growi…
PureCircle: High purity stevia volumes up 20% plus
The world’s largest producer and marketer of high purity stevia also said there had been triple digi…
Cargill launches Truvia sweetener in Venezuela
According to the company, this move comes after Truvia consumer products and ingredient businesses e…
Stevia in transition: Reb A accounted for 40% of PureCircle revenues in 2012 v 90% in 2009
Further evidence that steviol glycoside Reb A is no longer the only game in town when it comes to de…
Replacing sugar not enough
Replacing sweetness can be accomplished with high-intensity sweeteners like aspartame or stevia. It…
Stevia in Europe: PureCircle highlights emerging trends
Regulatory restrictions and lessons learned from other markets are shaping the way food manufacturer…
‘Surprising lag’ in European stevia launches in 2012, says Euromonitor
Stevia saw some big successes last year, including the relaunch of Sprite in France and Ireland with…