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MSC-labeled frozen hoki line launched

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Sealord this week launched its commitment to use the Marine Stewardship Council eco-label of its fro…
Sealord this week launched its commitment to use the Marine Stewardship Council eco-label of its frozen hoki products with celebrity chef Tom Kime.

Sealord will introduce the use of the MSC eco-label on its hoki products from October and already offers New Zealand’s first MSC certified tuna.

Kime owns the Fish & Co sustainable seafood café in Sydney — the first independent restaurant in Sydney to be MSC certified.

“We all enjoy eating seafood for years to come, if we consciously decide to only eat sustainable fish or alternative species that are under utilized,” said Kime. “Being sustainable is about everyday seafood choices, it has to be accessible and affordable.”

“Sealord is showing tremendous leadership in the seafood industry in New Zealand. They’re the first major brand to make such a strong commitment to use the MSC eco-label. Their entire range of hoki and albacore tuna products will be proudly marked with our blue eco-label, giving New Zealanders that extra assurance their seafood is sustainable and can be traced back to their very own waters,” said Patrick Caleo, MSC Australia and New Zealand manager.

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