Elizabeth Shaw unveils new redesign

Elizabeth Shaw, one the nation’s chocolate brands, has announced it has had a big refresh as it rede…

Elizabeth Shaw, one the nation’s chocolate brands, has announced it has had a big refresh as it redesigns all its Food Service packs.

The move will roll out from June 1st and will be across all seven catering packs, giving them a fresher feel with the use of lifestyle imagery.

Food Service currently accounts for 10% of total business for the Bristol based company, with customers including Booker, Marko, Export (Sweden) and many smaller hospitality outlets including restaurants and coffee shops.

The decision to redesign the packs comes after a successful year for the brand, which has seen the introduction of its Connoisseur Bars and a sponsorship with The Great British Bake Off at the BBC Good Food Show Winter.

Karen Crawford, Managing Director of Elizabeth Shaw, said:

“We feel that we have been heading in a new direction in the past year, with the introduction of our new Flutes range and the Connoisseur Bars.

“We wanted this to transpire throughout our Food Service offering too.

“The new packs are more contemporary and generate a better shelf standout.

“The feedback we have had from customers who have been shown designs so far has been fantastic.”

The new design will be across the full range which includes Dark Mint Crisp available in both 300-count and 150-count, Milk Mint Crisp available both 300-count and 150-count, Assorted Crips Mint available in 300-count, Mint Creams available in 260-count and 70% Cocoa available in 260-count.