If You Can Actually Make Something with Easy Cheese, You Could Win $25,000
Spray cheese is the least serious, and potentially weirdest, product on the planet—it's bright yello…
Spray cheese is the least serious, and potentially weirdest, product on the planet—it's bright yellow-orange goo for goodness sake. Like many of its condiment-aisle comrades—ahem, mayo—the processed curds incite polarizing feelings: You either love it dearly or you absolutely hate it. No matter your stance, you'll likely be able to set it aside for an Easy Cheese contest offering more than $25,000 in cash prizes.
To mark its 50th year in the squirt-cheese business, the Nabisco brand is asking fans to think up hacks (à la the Easy Cheese 3D printer that went viral), make memes (we expect to see a whole lotta cats), and craft edible art (leaning tower of cheese, anyone?). The grand-prize winner will take home $25,000 while two runners-up will receive $5,000 each. To enter your idea, post it to Twitter, Instagram, or Vine with the hashtag #easycheesechallenge now through June 15.
