Mondelez secures license to mobile barcode technology
The interactive technology could help Mondelez engage better with consumers. Ed Kaczmarek, director…
The interactive technology could help Mondelez engage better with consumers.Ed Kaczmarek, director of innovation & emerging technology at Mondelez, said: "Mobile technologies fundamentally change consumer engagement and their path to purchase and, as a company, we are committed to play a significant role in that space."
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