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Difficulties in adaptation to new labelling regulations

admin2 weeks ago (05-19)Laws and regulations20
Only 7% of firms in the Spanish distribution market have all their products adapted to the new food…
Only 7% of firms in the Spanish distribution market have all their products adapted to the new food labelling regulation (Regulation 1169/2011 of the European Union), which will come into force on 13 December 2014.

This was revealed by a survey carried out in August by Trace One, a collaborative on-line platform for the development of distributor-branded products, aimed at finding out that impact and the adaptation to this EU regulation.

For their part, 37% of the companies surveyed affirm having adapted 75% of their products, while 30% assure having half of the list ready. Lastly, the remaining 26% inform having adapted only one quarter of their products.

"Adaptation to the new food labelling requires organisations to introduce a series of changes in their internal processes, and this is taking them longer than anticipated," says Christophe Heurtevent, Senior Vice President for Southern Europe of Trace One.

The report reflects that the adaptation to the indications established by this new regulation requires some of the companies in the sector a series of efforts that need to focus on several non-mutually exclusive aspects.

For 81% of the respondents, being able to meet the new labelling regulations is forcing them to make high investments. For 61%, the changes are limited to the field of human resources. For another 26%, it is mostly affecting their processes, while for 22%, the changes having to be made are both technological and strategic. This entire adaptation is also materialising in a series of costs, which 47% of the respondents have yet to evaluate.

In any case, the results of Trace One's survey regarding the effect of this new labelling amongst consumers are quite conclusive: 78% of the respondents consider that the information which food companies are forced to supply to their consumers as a result of this law will be sufficient and adequate. What is more, 84% of them are sure that its enforcement will be beneficial.

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