"Made in Azerbaijan" brand boosting exports for the country

Azerbaijan has been promoting the ‘Made in Azerbaijan’ brand in foreign markets since 2016, and has…

Azerbaijan has been promoting the ‘Made in Azerbaijan’ brand in foreign markets since 2016, and has already recorded about a 10-percent growth in exports in the period January-March 2017. But the potential is more than the current figures show. Today’s most important goals of the export-led growth strategy is to properly promote the ‘Made in Azerbaijan’ brand, ensure access to new export markets and enter traditional export markets with a wider range of products.

As of today, 92 trademarks of Azerbaijan are protected under the ‘Made in Azerbaijan’ brand, while the country’s total outputs nears 250 kinds of products in food, plus the light and heavy construction industries. The brand is highly successful in regional and world markets, and Azerbaijan’s local output meets all the necessary standards.

The foreign trade turnover during the reported period hit $3,288 billion, with exports worth $2,316 billion. Some 42.9 percent of trade turnover fell to the EU countries, 11.2 percent to the CIS member states, and other countries of the world accounted for 45.9 percent.

The CIS countries, especially Russia, Kazakhstan, Georgia and Belarus are the traditional export markets for Azerbaijani goods - including fruit, vegetables, nuts, tea and other products. In a bid to expand the export map, the country seeks to broaden the range of products sold under the ‘Made in Azerbaijan’ brand through the high-quality products that have so far been used only in domestic market.

Azerbaijan has also received its first order to supply nuts to Spain and is holding talks on the supply of fruits, vegetables, fruit juices, honey, dry milk, nuts, meat and tea to Gulf countries and access to the supermarket chains operating in this region.

The country will soon send export missions to Kazakhstan, Russia, the U.S and other countries, and join the World Food Moscow, Anuga, the Hong Kong International Wine & Spirits Fair and other fairs to reach new markets.