Consumer trends report shows increasing demand for pizza
summary：Pizza consumption is trending at its highest level in the past four years, and showing growth for pizza-focused concepts across channels, according to Chicago-based Technomic’s “2016 Pizza Consumer Trend Report.”...
Pizza consumption is trending at its highest level in the past four years, and showing growth for pizza-focused concepts across channels, according to Chicago-based Technomic’s “2016 Pizza Consumer Trend Report.”To maintain this momentum and stay ahead in the competitive pizza space, operators must innovate and adapt to consumers' evolving demands for unique, high-quality and better-for-you pizza ingredients and add-ons.
"Today's consumers are less beholden to their standard pizza orders, as emerging players push the envelope of what's expected on a pizza menu," says Deanna Jordan, manager of consumer insights. "New chef-designed, specialty pizzas positioned as customizable thought-starters will serve to convey kitchen skills and allow for the personalization these consumers increasingly expect."
Key takeaways from the report include:
· Pizza consumption is trending up; consumers average 4 pizza occasions per month, up from 3.4 in 2014.
· Unique toppings are increasingly key; 39% of consumers say that new and innovative toppings are highly important in creating a good pizza, up from 32% two years ago.
· More consumers are demanding transparency in the pizza occasion; 32% of consumers say it's important to know the nutritional content of the pizza they eat, up from 25% in 2014.
Using actionable data from more than 1,500 consumers, as well as Technomic's exclusive Digital Resource Library, Knowledge Center and MenuMonitor databases, the “2016 Pizza Consumer Trend Report” serves as a guide for foodservice operators and suppliers to understand consumer attitudes toward pizza.