Growth of beetroot ketchup business in US
Last month, Essex-based condiments brand ‘The Foraging Fox’ raised almost £700,000 worth of investme…Last month, Essex-based condiments brand ‘The Foraging Fox’ raised almost £700,000 worth of investments to expand its presence in North America and Europe. The three-year-old startup, best-known for its all-natural beetroot ketchups, was named a finalist for its CPG Editor’s Choice Awards for best Condiment, Dressing & Marinade by US trade show SupplySideWest.
The Foraging Fox co-founders, Frankie Fox and Desiree Parker, have their sights firmly on the North American and European markets to catch the wave of demand for natural, non-GMO products.
Parker: “North America is our biggest and most exciting market. We’ve seen a big movement towards all-natural, organic and non-GMO products but it is tough and it's complex; you need to be persistent. Whole Foods Market U.S.A. has been the perfect starting point for us and with further investment we have the opportunity to build brand awareness and to expand our reach to another 5,000 natural food stores.”
“This is a key focus for our company and will be the driver of significant revenue growth going forward. We expect to be exporting more than 40 per cent of our product by 2019 and up to 80 per cent by the following year.”
The Foraging Fox has been exporting to the US since 2017 when Frankie and Desiree secured their first US listing in Whole Foods Market. Their unique range is well suited to the world’s biggest consumer of ketchup and mayonnaise being free from artificial ingredients, gluten, yeast, GMO and high fructose corn syrup.
According to an article on businessweekly.co.uk, the duo have their sights on other markets including Austria, Belgium, Denmark, Germany and Holland, where they expect to grow their retail and food service listings significantly in 2019.