Solid start for Delisher cherry plum tomato

Seed company De Ruiter recently introduced Delisher: a cherry plum tomato that stands out for its sw…

Seed company De Ruiter recently introduced Delisher: a cherry plum tomato that stands out for its sweet taste, texture and looks. Delisher is the result of a long, intense breeding process and the outcome of extensive cooperation between breeders, technical development, sales, retail and especially growers.

Delisher has been available on the market since 1st of September 2016. This cherry plum truss variety has a unique appeal that combines excellent taste with excellent appearance and convenience.

Characteristics

Taste: The unique combination of sweetness and acidity create a nice first bite with a long taste experience
Appearance: A mini plum truss variety that combines the best of both worlds “snacking on the vine”
Convenience: The strong fitting on the truss makes it easy for the shopper to get a complete truss at home without losing fruits during the transport

Market acceptance
Before and during the launch period, De Ruiter conducted several consumer taste sessions in different European countries. Consumer feedback confirmed the proposition as number 1 cherry plum tomato in a premium segment. In the first 9 months, the variety is already listed – or will be listed soon – in the premium range of retailers in more than 9 countries.

Exclusivity
De Ruiter opted for a specific grower exclusivity approach. Only a small and exclusive group of high tech growers have acquired the privilege of growing Delisher. Those growers team up in a De Ruiter Delisher VIP Club. This approach makes it attractive for trade partners to find opportunities to start with Delisher and create branded packaging like the examples shown.