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Consumers order veg from the roof

admin3 days agoMarketing27
Soon consumers in The Hague will be able to order vegetables from the roof, as Urban Farmers harvest…
Soon consumers in The Hague will be able to order vegetables from the roof, as Urban Farmers harvest from their rooftop farm in Hofstad. Up to now the farm has only serviced local restaurants and catering companies, but in the near future, consumers will be able to order the Fresh Weekly Baskets, filled with fruit, vegetables and fresh fish online and pick them up from one of the pick-up points in The Hague.

Urban Farmers' urban farm is located on the roof of the former Philips building, De Schilde. The greenhouse on the roof has been operational for three months and should help produce 60 tons of sustainably-grown fruit and vegetables every year. Its breeding tanks on the sixth floor should produce another 20 tons of tilapia fish.

The farm also has room to process and package the products, while people can get a tour of the facilities and it even has enough room to stage events.

Urban Farmers, founded by Roman Gaus, ventured into The Hague last May. Located on the roof of De Schilde, its 1,900 sqm surface propels it to the position of Europe's largest commercial urban farm, the company says. The goal is to launch urban farms in other Dutch cities as well.

The organization has similar farms in Basel, Zurich and Berlin. In the United States, it is also involved in urban farm projects on the East Coast.

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