Consumers are starting to recognize Chinese domestic fruit brands

"The Chilean blueberry export to China is in full swing. The production season is expected to last a…

"The Chilean blueberry export to China is in full swing. The production season is expected to last another two months. That is when the Peruvian blueberry supply season begins. The production volume of Chilean blueberries is smaller this season because of frost and overall poor weather conditions during the season when blueberry bushes bloom. The product quality likewise suffered from poor weather conditions."

"We currently deliver one container of Chilean blueberries per week. Looking at the Chinese market conditions gives us cause for optimism. The main reason for our strong market position is our cooperation with factories in Chile, which allows us to guarantee production volume and product quality. Second, we arrange shipping times according to market surveillance which gives us a good understanding of market demand and allows us to swiftly respond to changes. Third, most of our customers are traders who purchase for large-scale supermarkets and fruit stores, such as Sam's Club and Walmart. We have stable and diverse retail channels that facilitate smooth retail conditions."

"Consumer knowledge of the nutritional value of blueberries has grown in recent years. For example, blueberries contain anthocyanidin, which is beneficial for eyesight. This growing understanding leads to increased consumer demand. The driving force in this market, among a varied consumer group, is the segment of girls between 2-6 years old. While we will continue to sell 125 gram packages, 12 per box, we may also start selling 500 gram and 1 kg packages."

"We innovate in areas other than packaging as well. We aim to promote blueberries under our own registered brand in the second half of this year. On the whole, consumers in the Chinese market have little recognition of domestic fruit brands, but we are still optimistic. The coconuts we import from Thailand and sell under our own brand received a warm welcome from Chinese consumers."

"In addition to blueberries, we also sell avocados. The Chilean avocado season is already over, but we supply avocados from Mexico. The flavor and product quality of Mexican avocados is better than that of Chilean avocados because the weather in Mexico is more suitable to avocado plantation. The size of Mexican avocados is also bigger. The price of Mexican avocados is rising, in contrast to the previous weeks, because supply is slowly declining."