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Unilever partners with food-tech to launch plant-based meat products to market

admin2 weeks ago (05-22)Marketing23
Unilever is partnering with food-tech company ENOUGH (formerly 3F BIO) to bring new plant-based meat…
Unilever is partnering with food-tech company ENOUGH (formerly 3F BIO) to bring new plant-based meat products to market.

ENOUGH’s technology uses a unique zero-waste fermentation process to grow a high-quality protein.

Natural fungi are fed with renewable feedstock, such as wheat and corn. This produces ABUNDA mycoprotein, a complete food ingredient containing all essential amino acids as well as being high in dietary fibre.

The global meat-free sector is experiencing explosive growth as people around the world become more conscious of the impact of animal products on their health and the planet. Recent estimates suggest the global meat-free sector will hit US$290 billion in 20351.

Unilever said that the “the game-changing protein” is a natural fit for its fast-growing meat-alternative brand, The Vegetarian Butcher, which grew over 70% in 2020.

“Plant-based foods is one of Unilever’s fastest growing segments and we’re delighted to partner with ENOUGH to develop more sustainable protein products that are delicious, nutritious, and a force for good,” said Carla Hilhorst, EVP of R&D for Foods & Refreshment at Unilever.

“We’re excited by the potential that this technology has for future innovations across our portfolio, and we can’t wait to launch more plant-based foods that help people cut down on meat, without compromising on taste.”

Andrew Beasley, Commercial Director of ENOUGH, said: “Producing vast quantities of healthy and sustainable protein is one of the most urgent global priorities.

“There’s a rapid transition in the food industry and we are excited with this collaboration with Unilever and The Vegetarian Butcher, which truly supports our aim to create impact and scale.”

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