Fruit-featuring launches continue to grow
Paradise Fruits has released the results of its survey. According to the company, fruit ingredients…
Paradise Fruits has released the results of its survey. According to the company, fruit ingredients in product launches in Europe grew by 22% in 2013, achieving 27% penetration (i.e. 27% of all new products launched featured fruit). Using 2008 as a baseline, European launches have grown by 231%, with global launches up 265%.
In Western Europe, the UK leads with over 20% of all new product launches with fruit ingredients. German saw around 15% of the total, with the Netherland, France and Spain all at around 8%.
In Eastern Europe, Russia, Hungary and Poland accounted approximately equally for around half of all launches.
Unsurprisingly, the bakery market led in terms of applications in Europe with 14% of launches, followed closely by confectionery and dairy with 13% each.
47% of all the cereal product launches tracked by Paradise Fruits contained fruit as an ingredient. The highest average annual growth rate for inclusion of fruit from 2008 to 2013 was in baby food, with a CAGR of 38%.
Of all European launches, lemon featured most highly with 28.2%. Apple followed with 14.7%, with strawberry, orange and raspberry taking the next three positions.
According to Paradise Fruits, 18.4% of new products featuring fruit ingredients carried a ‘no additive/preservatives’ claim. Clean label and ‘free from’ dominated the top five claims.
In Western Europe, the UK leads with over 20% of all new product launches with fruit ingredients. German saw around 15% of the total, with the Netherland, France and Spain all at around 8%.
In Eastern Europe, Russia, Hungary and Poland accounted approximately equally for around half of all launches.
Unsurprisingly, the bakery market led in terms of applications in Europe with 14% of launches, followed closely by confectionery and dairy with 13% each.
47% of all the cereal product launches tracked by Paradise Fruits contained fruit as an ingredient. The highest average annual growth rate for inclusion of fruit from 2008 to 2013 was in baby food, with a CAGR of 38%.
Of all European launches, lemon featured most highly with 28.2%. Apple followed with 14.7%, with strawberry, orange and raspberry taking the next three positions.
According to Paradise Fruits, 18.4% of new products featuring fruit ingredients carried a ‘no additive/preservatives’ claim. Clean label and ‘free from’ dominated the top five claims.