Soupman to launch soup range at Fresh Market stores
Soupman, the US-based soup company, plans to launch the soup brand 'The Original SoupMan' in shelf s…Soupman, the US-based soup company, plans to launch the soup brand 'The Original SoupMan' in shelf stable eco-friendly carton soups at Fresh Market stores in September 2012.
The Fresh Market, based in Greensboro, North Carolina, operates 115 stores in 21 states in the US.
The company noted that SoupMan's new shelf-stable carton soups enable The Original SoupMan soups to be in the main soup aisle, where most of the annual soup purchases occur.
Soupman CEO Arnold Casale said the Fresh Market has inviting, comfortable and convenient stores that convey the atmosphere of an old world European market.
"Our plan is to market our famous soups this Fall and beyond, featuring our celebrated partners, Shaquille O'Neal, Reggie Jackson, Tim Gannon and Jason Alexander, to make Original SoupMan carton soups available wherever people are shopping for the most delicious soups they can find at an affordable price," Casale added.
