Poor leisure drives syrups and spreads market in France

According to the survey report 'Consumer Trends in the Syrups & Spreads Market in France, 2011'…

According to the survey report 'Consumer Trends in the Syrups & Spreads Market in France, 2011' the country's food gourmets, having a leisure of time of only one to three hours per day, captured the lead value share of about 41% in 2011.

Interestingly, those having more than seven hours of leisure time per day followed poor leisure group with about 25% of value share, while the consumers lacking leisure of even one hour per day stood next at 20%.

In 2011, the syrups & spreads market in France was heavily influenced by the indulgence factor among the consumers. More than 61% of consumers have stated that their consumption was driven by indulgence.

French consumers have shown more fondness towards jams, jellies & preserves, which accounted for more than half of the market share during the year under review, followed by sweet spreads at 32%, and savory spreads, syrups and molasses at the bottom - all below 10%.

Jams, jellies & preserves has continued its lead in volume terms with a similar share of 54%, followed by sweet spreads at 31%, according to Canadean.

The syrups & spreads market in France has also experienced a notable penetration by private label brands during 2011, with molasses topping the chart with a significant 63% value share over its branded products and sweet spreads trailing at the bottom with about 6%.

Among the various age groups, older French consumers have constituted a larger share of close to 31% in the market.

France experienced almost similar share by men and women for the market during the year, with urban-rural divide at 68%-32%, survey outlined.

Students at upper and post secondary stage have together constituted about 50% of the market value share, while affluent consumers in the country have held a significant 46% share, followed by those with moderate income at 32%.

Click here for more details of the report.