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US food giants turn 'veggie' to woo foodies in Guj

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Major American food chains, globally known for their chicken and beef offerings, overhaul their menu…
Major American food chains, globally known for their chicken and beef offerings, overhaul their menus to go completely vegetarian to grab a larger pie of the predominantly non-meat eating customers in Gujarat.

Fast food chains such as Subway, KFC and McDonalds have opened special pure-vegetarian outlets in Ahmedabad and have witnessed an increase in sales, courtesy the high demand in the vegetarian heartland.

American restaurant franchise Subway has opened a Jain counter at its first all-vegetarian outlet in Ahmedabad, after conducting a survey of the region and narrowing down the menu to suit the local taste buds.

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