Japanese cuisine fastest growing in EMEA
Consumers in Europe, the Middle East and Africa (EMEA) have a taste for Japanese cuisine and manufac…Consumers in Europe, the Middle East and Africa (EMEA) have a taste for Japanese cuisine and manufacturers can tap into this with meal, spice and oil kits, says Euromonitor.
Japanese food topped the list of an array of increasingly popular global cuisines, including Chinese, Indian, Tex-Mex, Brazilian, French, Cuban and Italian. Japanese was also the most popular cuisine in Latin America and Asia-Pacific. The observations from 208 Euromonitor analysts around the world in the firm’s Analyst Pulse survey indicate food and flavour trends over the past two to three years.
Thai cuisine came in as the second most popular global choice. Middle Eastern and Italian cuisine were the most popular foods from the EMEA region and Tex-Mex and American were most popular from the Americas.
Euromonitor survey analyst Priyanka Bagde told FoodNavigator that while these flavour and food trends mean restaurants have an excellent opportunity to introduce new menus and concepts, it was equally a time of opportunity for food manufacturers.
Meal kits to enable global cuisine from home
“While restaurants certainly play a role in the rise of adventurous eating, cooking at home allows culinary exploration as well. For those hoping to recreate the Pad Thai or sashimi they saw on TV, access to ingredients and – just as importantly – step-by-step instructions will be essential. This presents opportunities for manufacturers and brands in this industry to offer meal kits, spice and oil kits, and even cookware and kitchen tools that help aspiring chefs put it all together,” she said.
