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Wendy's rekindles pretzel passion with a comeback of its premium pretzel bun

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Wendy's announces it is reuniting customers with the beloved pretzel bun to fill their hearts' desir…
Wendy's announces it is reuniting customers with the beloved pretzel bun to fill their hearts' desires with the return of both its Pretzel Bacon Cheeseburger and Pretzel Pub Chicken sandwiches beginning in early July.

The Pretzel Bacon Cheeseburger and Pretzel Pub Chicken both feature an artisan-style pretzel bun, made using the same authentic process of traditional soft pretzels, giving them a rich flavor and a chewy crust.

The Pretzel Bacon Cheeseburger features a warm cheddar cheese sauce, center-cut Applewood Smoked Bacon and smoky honey mustard. The fresh, never frozen juicy beef** hamburger patty is garnished with a slice of cheddar cheese, sliced red onions and hand-cut tomato and fresh, spring mix made with nine different greens.

"Our premium sandwiches featuring the pretzel bun deliver fast casual experience at fast food prices," said Bahner. "They are excellent examples of our menu innovation and an important part of Wendy's brand transformation that also includes the re-imaging of Wendy's restaurants with a bold, contemporary look; an updated logo; new crew uniforms and consumer-preferred menuboards and packaging."

The Pretzel Bacon Cheeseburger and Pretzel Pub Chicken sandwiches are both returning to restaurants by the weekend of July 4, and will be available to have, to hold and to cherish all summer long for a recommended price of $4.99 and $5.09***, respectively.

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