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Fruitime, Nampak partner to develop new juice cartons in South Africa

Fruitime Fruit Juices, a South Africa-based beverages producer, and Nampak Liquid Cartons have partn…
Fruitime Fruit Juices, a South Africa-based beverages producer, and Nampak Liquid Cartons have partnered to launch a new 330ml and 2l Pure-pak carton.

The 330ml mini diamond curve carton fits easily into handbags and allows the consumer to sip and re-close the carton.

The seven layer design of the carton ensures good condition of the juice inside and enables the carton to retain its shape during transport and handling.

Filled on a P-M30 D Nampak Liquid Cartons machine with cap applicator, there is HEPA filtered overpressured air in the filling machines.

Caps are manufactured in various colors as required by customers. The caps are designed for easy opening and re-closing, claims the company.

Nampak Liquid Cartons sales and marketing director Michelle Stead said: "Dedication and expertise along the Nampak and Fruitime production lines culminate in a quality pack well able to satisfy South African market requirements, as well as opening the doors for possible exports."

Fruitime operational director Neil Hurter said: "60% of the sale is in packaging. Packaging is even more important than price. Our past experience shows that it is the most important area of innovation."

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