Mountain Dew can shows its true colours
When chilled to 46.4° F. (8° C.) the 16-ounce can features a symbol that transforms itself into the…When chilled to 46.4° F. (8° C.) the 16-ounce can features a symbol that transforms itself into the green colour of Mountain Dew.
The cans, a product of PepsiCo Americas Beverages, are available for several months in the US.
“By incorporating CTI’s cold-activated, colour-changing ink technology into this special offering, it truly elevates the consumer interaction potential of the beverage package,” said Melanie Edwards, CTI’s manager of strategic sales initiatives.
