Baby food, baby carrots shake up Campbell’s portfolio
“A trio of growth engines” is how the Campbell Soup Co. describes its three strategic acquisitions i…
“A trio of growth engi
nes” is how the Campbell Soup Co. describes its three strategic acquisitions in the past year. With combined sales of approximately $1 billion, Bolthouse Farms, Plum Organics and the Kelsen Group provide new platforms and opportunities for the company.
Last August, Campbell completed its $1.55 billion acquisition of Bakersfield, Calif.-based Bolthouse Farms, a leader in the packaged fresh foods category with premium beverages, baby carrots and refrigerated salad dressings.
“Bolthouse Farms has expanded our access to consumers who have a strong interest in fresh foods and health and wellness,” said Denise Morrison, president and chief executive officer. “The combination of Bolthouse Farms and our iconic V8 franchise has given Campbell a $1.2 billion beverage platform that spans the full range from shelf-stable value offerings and mainstream products in the center of the store to packaged fresh super-premium beverages in the retail perimeter.”
Campbell is leveraging the capabilities of Bolthouse Farms, which produced annual net sales of $756 million, to introduce a new product in the coming year. V8 Harvest represents the V8 brand’s first entry in packaged fresh juices. Additionally, a seasoned baby carrot snack product called ShakeDowns is set to debut under the Bolthouse banner.
June marked Campbell’s foray into the baby food category with the addition of Plum Organics, an Emeryville, Calif.-based maker of foods and snacks for babies, toddlers and children, for an undisclosed amount. Expanded distribution of Plum Organics products is planned for fiscal 2014.
nes” is how the Campbell Soup Co. describes its three strategic acquisitions in the past year. With combined sales of approximately $1 billion, Bolthouse Farms, Plum Organics and the Kelsen Group provide new platforms and opportunities for the company.Last August, Campbell completed its $1.55 billion acquisition of Bakersfield, Calif.-based Bolthouse Farms, a leader in the packaged fresh foods category with premium beverages, baby carrots and refrigerated salad dressings.
“Bolthouse Farms has expanded our access to consumers who have a strong interest in fresh foods and health and wellness,” said Denise Morrison, president and chief executive officer. “The combination of Bolthouse Farms and our iconic V8 franchise has given Campbell a $1.2 billion beverage platform that spans the full range from shelf-stable value offerings and mainstream products in the center of the store to packaged fresh super-premium beverages in the retail perimeter.”
Campbell is leveraging the capabilities of Bolthouse Farms, which produced annual net sales of $756 million, to introduce a new product in the coming year. V8 Harvest represents the V8 brand’s first entry in packaged fresh juices. Additionally, a seasoned baby carrot snack product called ShakeDowns is set to debut under the Bolthouse banner.
June marked Campbell’s foray into the baby food category with the addition of Plum Organics, an Emeryville, Calif.-based maker of foods and snacks for babies, toddlers and children, for an undisclosed amount. Expanded distribution of Plum Organics products is planned for fiscal 2014.
