Imagine a world without potatoes
Imagine a world without potatoes. Surely a thought-provoking message that ensures consumers are rem…Imagine a world without potatoes. Surely a thought-provoking message that ensures consumers are reminded how the potato has given them comfort, fed them and even, on occasion, changed history.
The potato faces many challenges in the future as consumer habits vary, the planet’s climate changes and population growth continues. The International Potato Center (known by its Spanish acronym CIP) is a research-for-development organization with a focus on potato, sweet potato and Andean roots and tubers. CIP is dedicated to delivering sustainable science-based solutions to the pressing world issues of hunger, poverty, gender equity, climate change and the preservation of Earth’s biodiversity and natural resources.
Potato consumption in many countries is either stagnant or decreasing, yet we all understand the nutritional qualities and the benefits of the crop. The aim of this campaign is to make sure that the world understands that the potato is here to answer those challenges as it has been since its spread around the globe from the Andes 500 years ago.
CIP is are inviting national potato associations, multi-national companies from the potato sector, public sector entities, research centers and international organizations to join the campaign and use its core message to promote the potato. National Potato Associations can encourage their members in their own countries to use the campaign tools and make the most of an effort that will be multiplied by many others in their own countries and around the world.
Source: aworldwithoutpotatoes
