Westland Milk forays into Chinese infant formula market
Westland Milk Products, a New Zealand-based dairy co-operative, has entered into infant formula mark…
Westland Milk Products, a New Zealand-based dairy co-operative, has entered into infant formula market in China with the launch of its Westpro Nutrition infant nutrition range in Shanghai.
The move forms part of the company's strategy to minimize reliance on bulk dairy commodties.
Westpro is a range of powder products for infants, older babies and toddlers.
The dairy co-operative manufactures the new Westpro range at its $28m nutritional plant in Hokitika, New Zealand.
Westland Milk Products CEO Rod Quin was quoted by stuff.co.nz as saying that there are more opportunities for expansion in China.
"We have experienced extraordinary growth in the past few years, but the disadvantage of being in the bulk commodities market is that it is highly variable, vulnerable to market influences over which we have little control and profit margins can be low," Quin added.
The company has also introduced new corporate branding to raise its visibility in Asia.
