Yearsley Gets CSM Bakery Business in UK
Yearsley Group, Heywood, Lancashire, has been chosen as preferred UK provider of frozen logistics fo…Yearsley Group, Heywood, Lancashire, has been chosen as preferred UK provider of frozen logistics for CSM, Amsterdam, the Netherlands, the world's largest bakery supplier.
The 10,000 pallet contract will see CSM store more than 300 finished frozen products with Yearsley, including a variety of brands of cookies, muffins, brownies and doughnuts. All goods will be from CSM's factory at Bromborough on the Wirral and stored at Yearsley Group's Heywood cold store before being distributed to retailers nationwide.
Yearsley had already been working closely with CSM, having won the contract for its business with Tesco in Ireland and Cookie Man business from its Coleshill depot. "This allowed us to demonstrate our service and expertise and opened the door to bringing on board their entire storage operation," said Tim Moran, cold storage and distribution sales director at Yearsley.
"We're delighted to have secured this contact to provide CSM with all of its UK frozen storage requirements," Moran added. "As with all of our customers, we will assign a dedicated customer service team and develop a bespoke collection and delivery programme that fits in with both CSM and its customers' needs. Although we will consolidate CSM stock at Heywood, our national network of cold stores will allow us distribute it quickly and effectively anywhere in the UK.
Consolidating stock from CSM's Bromborough site at the Heywood store also provides CSM access to Yearsley Group's picking and repacking facilities. A section of the cold store will be dedicated to order picking for CSM customers, while the repack department will offer new packing formats to be considered.
Formerly known as BakeMark in the UK, CSM employs more than 9,700 people around the world. It operates six sites in the UK, and supplies finished products to most of the UK's major multiples and catering organisations.
"As the world's largest bakery products supplier, our logistics partner plays an enormously important role in our operations, so it was critical for us to find the right team," said Danny Martin, European planning and logistics manager for CSM.
"Yearsley Group are a proven quality service provider who satisfied our requirement for providing deliveries into our customers 24/7, meeting extremely short lead times, and providing additional services such as repacking and order picking which will benefit our customers greatly."
